Spectrum Mobile Direct Marketing

This email and direct mail combo is a typical example of the marketing collateral from Spectrum. Each month, the team will create a new concept and version it out to each target segment with current offers and a seasonally relevant design. This particular send went live at the beginning of Covid quarantine, so our goals were to communicate the offer in a relevant way (helping people save money) and majorly cut content to help our older target audience feel more comfortable with this tech product.