KEranique rebrand

Keranique is a women’s hair regrowth expert, providing a full hair regime to help women grow thicker, fuller, more beautiful hair. In order to appeal to a younger audience and compete with emerging brands like Vegamour and Hers, Keranique redesigned their packaging and relaunched their brand with a more youthful look and feel.

New Packaging Photo Shoot

To promote the new look, we captured hundreds of photo and video assets to use across their website, social channels and third-party retailers including Amazon and Ulta.

Website Redesign

In order to maintain a cohesive look and feel, we updated the website with the new assets and created a complimentary color palette. We also updated the messaging strategy on the homepage to incorporate stronger benefits and more reasons to believe, while keeping the entire homepage scannable and focused on one call to action—getting our audience to add the starter regrowth system to the cart.

Application videos

Leveraging the new product photography and footage, we created a series of videos for the entire updated line to help customers understand how to use each product.

The Keranqiue Regrowth System

Social Updates

Utilizing the new product assets, we updated existing social media controls to align with the new brand look and feel.