ALLURE BEAUTY BOX DM TEST
As the leader in beauty and skincare recommendations for women, Allure launched its own subscription box filled with products that come highly recommended from their expert editors. In order to increase subscriptions, Allure asked for a newly designed direct mail piece that would be determined from a format test: self-mailer versus a standard letter pack. Though both formats performed well in the market, the letter pack ultimately won out and helped increase subscriptions throughout 2022.
6x9 Self-Mailer
Self-mailer front, address panel and drive-by panel
Self-mailer interior panels
6x9 Letter Pack
Letter Front
Letter Back
Bifold Insert Front and Back
Bifold Insert Interior
OE Front
OE Back
