Shelby Shields

Pella Architect Series Reserve

Announcing a line of premium windows and doors created for architects, this campaign generated buzz, started conversations and pre-sold a ton of product. A personally curated direct mailing effort, video series, digital and social executions, print tactics and a large branded presence at the 2017 AIA Conference on Architecture lead to Pella's most successful product launch in history.

— Awards —

2018 American Advertising Awards
Gold for Integrated Campaign
Silver for Photography

2018 Innovation Awards
Best of Category for Direct Marketing
Best of Category for Interactive Marketing
2nd Place for Integrated Marketing Campaign

Direct Mail Materials

Personalized direct mailers were sent to architects to open lines of communication between them and Pella Sales Representatives, as well as demonstrate the customization and artistry of the product.

Print Ads

Ads featuring premium product shots and the campaign slogan “Reserved for …” were placed in popular trade publications. The main objectives were to tease the arrival of the collection and Pella’s presence at the A17 Conference on Architecture.

*Winner of Best Headline at the A17 Conference on Architecture.

A17 Conference on Architecture

The AIA Conference is the biggest architectural conference of the year, and Pella’s booth won an honorary mention for design. Incorporating product, information and the offering’s bespoke capabilities, the booth was designed to lead architects through the Pella experience. Next door, the Reserve Lounge focused on showcasing the luxurious side of the Architect Series Reserve line with a VIP experience for the architects.

American Express Delta SkyMiles Credit Card

Fly Now, Earn Later® is a Delta SkyMiles Credit Card program that allows customers an advance of miles that they can pay off in six months. To promote this program to travelers, these boards were placed in the Atlanta Delta hub and encouraged cardmembers to go ahead and take that next trip.